EASTON SPORTS PARTNERS WITH ONTARIO UNIVERSITY SOFTBALL TO SPONSOR WEEKLY AND YEAR-END PLAYER AWARDS
TORONTO, ON — Ontario University Softball (OUS) is excited to announce a new partnership with Easton Sports Canada, a leader in athletic equipment and a brand dedicated to supporting grassroots sports across the country. The collaboration establishes Easton as the official presenting sponsor for the league’s weekly player honors and major end-of-year individual awards for the 2026 season. OUS President Steph Bouchey commented “This is a great day for our league, and the athletes that make our league so special. Having an opportunity to showcase those that are excelling on the field is so important to the growth of our league, and the awareness of how good our game is across the province. Having a large softball supplier such as Easton Sports on board, this really helps get us to a better place promoting not only the league, but also what great options there are for post-secondary softball right here in Ontario. We have 12 strong clubs, that provide a means for athletes to play softball but also for them to get more out of their Canadian University experience. We are so greatful to have Easton Sports partner with us.”
Highlights of the program include…
OUS Player of the Week – Powered by Easton
Throughout the regular season, the league will recognize outstanding student-athletes across both divisions through the OUS Player of the Week – Powered by Easton program.
Each week, four student-athletes will be honored:
- East Division: Offensive Player of the Week & Defensive Player of the Week
- West Division: Offensive Player of the Week & Defensive Player of the Week
Over the course of the season, a total of 20 weekly awards will be distributed. Through Rawlings Sports Canada, each weekly recipient will receive an award package, featuring a custom string bag, water bottle, wristbands, sunglasses, eye black, and additional gear.
Weekly award announcements will be showcased across all official OUS communications and social media channels. Each feature will highlight:
- Athlete photo and university identification
- Weekly performance statistics and key highlights
- Easton branding and social media tags
Showcasing Innovation: Major Year-End Awards
In addition to weekly honors, Easton will serve as the title sponsor for three of the league’s top individual honors at the conclusion of the season:
- OUS Rookie of the Year – Powered by Easton
- OUS Pitcher of the Year – Powered by Easton
- OUS Defensive Player of the Year – Powered by Easton
To highlight Easton’s new custom glove lineup, the winner of each major year-end award will receive a flagship Easton Custom Glove.
Building for the Future
This joint initiative creates a multi-month promotional strategy designed to elevate the profile of Ontario university softball players while connecting athletes with top-tier equipment. As the partnership unfolds over the coming months, OUS and Easton Sports also plan to engage an official retail partner to explore expanded program offerings and direct-to-athlete benefits for member institutions across Ontario.
Congrats to all that were involved in securing this top tier sponsor for the league. Well done.